Retail Data Platform for Brands, Retailers and Consumer Investors
Map every brand, store and SKU. 180K+ retailers · 1.4M+ doors · 62M+ SKUs · refreshed daily.
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Brand
180K+
US Retailers
1.4M+
Storefronts
↑ Live feed
1,418,362
Active Doors
62M
SKUs Indexed
$4.9T
US Retail GMV
190
Countries Tracked
Built for Retail Teams
Every retail function, one platform
From CPG sales to consumer investing — designed for teams that build, sell, or invest in retail brands.
CPG Sales
Target retailers and chains by store count, fit and category mix.
Wholesale & DTC
Manage brand → retailer relationships and channel performance.
Real Estate
Site selection, trade area analysis, and competitive density mapping.
Merchandising
Assortment planning, SKU intelligence, and price benchmarking.
E-commerce Ops
Track Shopify, BigCommerce, Magento, WooCommerce merchants.
Brand Investors
Source emerging brands by GMV signals, store count, growth.
Supply Chain
Map manufacturer → brand → retailer → store flows.
Trade Marketing
Plan in-store activations and category captain programs.
US Retailers
All formats
180K+
Big-box, specialty, grocery, club, convenience
+1.4K new last 30 days
Active Doors
Live storefronts
1,418,362
All US doors with format, banner, sq ft, hours
Daily open/close detection
SKU Catalog
GTIN-keyed
62M
SKUs with image, attribute, brand, category
Daily price + promo scans
E-com Coverage
Platform detection
2.1M
Online merchants with detected platform
Shopify, BigCommerce, Magento + 14
Retail Problems We Solve
Eight commercial scenarios
01Find Retailer Doors by FormatBig-box, specialty, convenience, clubTargeting
02Map Store Locations NationallyAll US doors with format, banner, sq ftGeo
03Detect E-com Platform StackShopify, BigCommerce, Magento, customTech
04Identify Emerging DTC BrandsGMV signals, traffic, store rolloutsSignal
05Track Category BuyersDecision-makers by category and chainICP
06Benchmark SKU PricingCross-retailer price + promo monitoringPricing
07Find Wholesale OpportunitiesRetailers actively expanding categoriesPipeline
08Vet Manufacturer PartnersProduction capacity, certifications, ESGVetting
Retail Data Types
11 intelligence layers per brand or door
Retailer Master File180K+ US retailers · format, banner, parentCore
Store Location DB1.4M+ doors · zip, sq ft, daypart hoursGeo
Brand & SKU Catalog62M+ SKUs with GTIN, image, attributeCatalog
E-com Platform DetectionShopify, BigCommerce, Magento, WC, customTech
Estimated GMVWeb traffic + transaction signals → GMV est.Signal
Price & Promo TrackingDaily price scans across major retailersPricing
Buyer & Merchant ContactsCategory buyers, merchants, store managersVerified
Trade Area DemographicsPopulation, income, foot traffic per doorDemo
POS System DetectionToast, Square, NCR, Lightspeed install baseTech
Brand PerformanceStore rollouts, listings gained/lostSignal
Geo & Trade AreaDMA, MSA, zip-level coverageGeo
Brand 360 Dashboard
Every signal, one brand
Doors, listings, GMV signals, e-com platform, pricing, and timeline of channel activity.
Brand Profile — Olipop Soda
DTC + grocery · 38K listings
Channel MixDTC + Grocery + Specialty
Estimated GMV$240M annual run-rate
E-com PlatformShopify Plus
Top RetailerWhole Foods — 532 doors
Door Count12,400 listings
YoY Growth+82% door growth
Top Retailer Doors
Distribution by retailer banner
1Whole Foods → 532 doors · Premium groceryScore 94
2Sprouts Farmers Market → 412 doorsScore 86
3Erewhon → 11 doors · LA premiumScore 72
4Fresh Market → 158 doors · SoutheastScore 64
Timeline
Recent retail activity
5d agoListed in Target — 1,800 doors nationwide
3w agoPromo detected at Sprouts — $2.99 vs $3.49
1mo agoShopify Plus migration confirmed
Use Cases
Built for real retail workflows
Eight proven use cases — from sell-in to investing.
Brand & CPG Operations
Win shelf, expand channels
01Account TargetingFilter retailers by format, region, fit
02Buyer OutreachCategory buyers + merchant contacts
03Door TrackingListings gained / lost across chains
04Price BenchmarkingCross-retailer SKU price + promo
Real Estate & Investing
Pick sites, source brands
05Site SelectionTrade-area demo + competitive density
06DTC Brand SourcingGMV signals + Shopify detection
07M&A Target ListsBuild by category, GMV, store count
08Supplier VettingManufacturer capacity + ESG signals
Retail Graphs
Retail trends, visualised
E-commerce GMV curve, platform market share, and new store openings.
US E-commerce GMV
Monthly online retail GMV — last 12 months
E-com Platform Market Share
Share of US online retailers by platform
Retail Density by State
Top US states by storefront count + GMV
1🛍️ California184K storefronts · $612B retail GMV
184K
2🛍️ Texas162K storefronts · $498B retail GMV
162K
3🛍️ Florida128K storefronts · $384B retail GMV
128K
4🛍️ New York112K storefronts · $342B retail GMV
112K
5🛍️ Illinois78K storefronts · $214B retail GMV
78K
6🛍️ Pennsylvania72K storefronts · $198B retail GMV
72K
New Store Openings Over Time
Daily new storefronts opened — last 30 days
API Platform
Retail intelligence at API speed
Four endpoints for every retail workflow — structured JSON in milliseconds.
API Endpoints
Four retail patterns
Brand Lookup APIGMV, platform, channels, store rolloutsREST
Store Locator API1.4M+ doors with format, hours, sq ftGeo
SKU & Pricing API62M SKUs · daily price + promo scansCatalog
Signals APIDoor changes, listings, platform migrationsStream
JSON Response — GET /v1/brand/olipop
{
"brand_id": "olipop",
"name": "Olipop",
"category": "Functional Beverage",
"channel_mix": [
"DTC",
"Grocery",
"Specialty"
],
"ecom_platform": "Shopify Plus",
"door_count": 12400,
"top_retailer": "Whole Foods Market",
"estimated_gmv_usd": 240000000,
"yoy_door_growth_pct": 82,
"brand_score": 91
}
Why Retail Teams Choose MXY
The retail data advantage
Largest US Retail Graph
180K retailers, 1.4M doors, 62M SKUs and 2.1M e-com merchants — the deepest unified retail dataset available.
Daily Refresh + Signals
Door open/close detection, e-com platform changes, pricing shifts, and listing wins/losses streamed daily as webhooks.
CRM-Ready API & Exports
Native Salesforce, HubSpot connectors. CSV / JSON / Parquet exports to S3, Snowflake, or BigQuery — built for category teams.
Comparison
MXY vs the alternatives
How MarketXY compares to legacy CPG data, POI providers, and free databases.
| Capability | MarketXY | Legacy CPG Vendor | POI Provider | Internal Sales DB |
|---|---|---|---|---|
| E-com platform detection | ✓ 16+ platforms | ✗ | ✗ | ~ DIY |
| GMV signal estimation | ✓ ±25% accuracy | ~ Survey-based | ✗ | ✗ |
| Daily door open/close | ✓ Webhooks | ~ Quarterly | ~ Monthly | ✗ |
| Buyer + merchant contacts | ✓ Verified | ~ Stale | ✗ | ~ Manual |
| SKU + pricing scans | ✓ Daily cross-retailer | ~ Weekly | ✗ | ~ Limited |
| REST API + CRM | ✓ JSON · Salesforce ready | ~ Legacy | ~ Limited | ✗ |
| Bulk export (1M+ doors) | ✓ S3/Snowflake | ~ CSV only | ~ Slow | — |
Case Studies
Real retail teams, real results
CPG Sales
Landing 1,200 Premium Grocery Doors in 6 Months
An emerging snack brand used MXY's retailer master file + buyer contacts to launch a coordinated outreach to all premium-grocery category buyers — winning placement in 1,200 doors in two quarters.
1,200doors won
6moto full launch
DTC Investing
Sourcing 340 High-Growth DTC Brands
A consumer growth fund used MXY's GMV signal + Shopify detection to identify 340 DTC brands with $5M–25M GMV growing >40% YoY — building their entire 2026 deal pipeline.
340DTC brands found
40%min YoY growth
Real Estate
Picking 80 New Cafe Sites in 12 Markets
A specialty coffee chain used MXY's trade-area demographics + competitive density to score 12,000 candidate sites and short-list 80 new cafe locations across 12 metros — beating expansion plan by 22%.
80sites selected
12Kevaluated
E-com Ops
Targeting 14K Shopify Plus Merchants
A marketing platform used MXY's e-commerce detection to build a target list of every US Shopify Plus merchant with $10M+ GMV — feeding 14K accounts directly into HubSpot.
14KPlus merchants
$10M+GMV minimum
FAQ
Common questions
How often is the data updated?
Retailer master file refreshes weekly. Store openings/closings and platform detection update daily. Price and promo scans run nightly across major retailers.
What data sources are included?
Public retailer directories, point-of-interest data, web crawl + DNS for e-com detection, GS1 GTIN database, public SKU feeds, social/review signals for GMV estimation.
How accurate is GMV estimation?
Within ±25% on 78% of brands ranked $1M–$100M GMV. We use traffic, payment-tag, ad-tech, and review velocity signals — cross-validated against public reports.
What export formats are available?
CSV, JSON, Parquet on all plans. Enterprise adds direct S3 delivery, Snowflake share, and Salesforce / HubSpot connectors.
Can I monitor brand performance continuously?
Yes. Set webhooks for store openings/closings, e-com platform changes, GMV inflection, or any retail listing change you want to track.
Do you cover international retail?
US is most complete. Canada, UK, EU, AU, and MX are partial — covering top 200 retailers per country with growing depth. Roadmap covers full Tier 1 markets through 2026.
Start mapping your retail universe today
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